Why YooSell Is the Best Platform in the UK to List Property on Rightmove

For most UK sellers, being on Rightmove is the single most important part of marketing a home. But homeowners can't put a listing on Rightmove themselves: Rightmove only accepts adverts from its member advertisers, such as estate agents and property selling services.

YooSell is a self-service home-selling platform that puts your property on Rightmove as part of its Enhanced and Premium plans, while you handle viewings, offers and buyer conversations yourself. This guide explains how it works, what it costs, what's included and how it compares with other ways of getting on Rightmove, so you can decide whether it suits you.

In short: YooSell's Enhanced plan includes a Rightmove listing for £49 a month (including VAT), with the first month free, no commission and no minimum contract. You run your own viewings, and every buyer is ID- and funds-checked before they can contact you.

Why Rightmove Matters When You Sell

Rightmove is the UK's largest property portal, and it's where most buyers start their search. In practice, a home that isn't on Rightmove is invisible to a large share of active buyers, which is why almost every selling route, from high street agents to online agents and selling platforms, includes a Rightmove listing.

What matters for you as a seller is:

• How your home gets onto Rightmove

• What it costs, and whether you pay commission

• How good the listing is, because presentation and price affect how quickly a home sells

• Who handles the buyers once enquiries start coming in

Can Homeowners Put Their Own Property on Rightmove?

Not directly. Rightmove doesn't accept listings from individual homeowners. Every listing comes through a Rightmove member advertiser. Your options are:

1. A traditional high street estate agent, usually paid by commission on completion

2. An online or hybrid estate agent, usually paid a fixed fee (for example Purplebricks, Yopa or Emoov)

3. A self-service selling platform, usually paid monthly, where you manage the sale yourself (for example YooSell or OffAgent)

Whichever route you choose, you'll still need an Energy Performance Certificate (EPC) before marketing your home in England and Wales, and a conveyancer to handle the legal side of the sale.

Note: This article explains how YooSell's service works. It isn't legal advice on whether a particular selling route is right for your circumstances.

How YooSell Gets Your Home on Rightmove

YooSell is not an estate agent. It gives you the tools to list and sell your home yourself, and on the Enhanced and Premium plans your listing is published to Rightmove for you.

Here's what that means in practice:

• Your property appears on Rightmove as a standard listing alongside other properties in your area, with your photos, description, price and floor plan.

• It typically goes live on Rightmove within 24–48 hours of you switching on the Rightmove option in your dashboard.

• Every enquiry, viewing request and message from Rightmove comes straight into your YooSell dashboard. You don't need a separate Rightmove account.

• You can switch the Rightmove listing on or off at any time without affecting your YooSell listing.

• YooSell is available to homeowners across the UK.

YooSell Plans and Pricing (2026)

All plans are rolling monthly subscriptions per property. Prices include VAT, and there's no setup fee, no commission and no completion fee. Your plan renews monthly until you cancel (see full pricing).

What's included on each plan

Starter (£29/month):

• AI-written property description

• AI photo enhancer

• Floor plan creator

• Online viewing diary

• Direct chat with buyers

• Downloadable "For Sale" sign template

• Rightmove available as a paid add-on

Enhanced (£49/month): everything in Starter, plus:

• Rightmove listing included

• Premium photo layout

• Enhanced social media sharing

• Priority in local search results on YooSell

• Advanced analytics (views, enquiries and more)

Premium (£69/month): everything in Enhanced, plus:

• Property video placement

• Featured listing at the top of local searches on YooSell

• AI-assisted pricing valuation report

Portals: YooSell lists on its own platform and on Rightmove. It doesn't currently list on Zoopla or OnTheMarket.

Verified Buyers on Every Listing

Buyer verification is part of the YooSell platform, so it applies to every buyer whichever plan you choose. Before a buyer can message you, book a viewing or make an offer, they must complete:

• an identity check, and

• proof of funds or a mortgage agreement in principle.

Sellers are verified too: you confirm ownership through HM Land Registry and complete an ID check before your listing goes live.

For a private seller letting people into their home, this pre-qualification helps filter out time-wasters and gives you more confidence in the people you're showing round. Some other selling services also offer buyer checks, so compare what each one includes. Read more in our property guides.

No Commission, No Tie-In, Cancel Any Time

• No commission: You pay only your monthly plan fee. The price you agree with your buyer is the price you receive. Nothing is deducted at completion.

• No minimum term: Cancel from your dashboard at any time. Your listing is removed when your current plan period ends.

• Change plans freely: Upgrade or downgrade at any time. Your listing carries over automatically.

Tools That Help Your Rightmove Listing Stand Out

Being on Rightmove gets your home seen; a strong listing gets buyers to book a viewing. YooSell's built-in tools help with the presentation:

• AI description writer: produces a clear, well-structured property description you can edit.

• AI photo enhancer: improves brightness, colour and clarity on your own photos.

• Floor plan creator: buyers expect a floor plan, and it's included on every plan.

• Premium photo layout and video placement (Enhanced and Premium): give your listing more impact on YooSell.

• AI-assisted pricing valuation report (Premium): helps you set a realistic asking price.

Before you list, check what similar homes have sold for with the free YooSell valuation calculator.

Get the key facts right. Buyers expect to see accurate key information, such as tenure, council tax band and EPC rating, before they view. Since 6 April 2025, consumer protection rules on property marketing have been governed by the Digital Markets, Competition and Consumers Act 2024, which replaced the Consumer Protection from Unfair Trading Regulations 2008 (Propertymark). If you're unsure what to include, ask your conveyancer.

Viewings: Managed by You, Organised Through YooSell

With YooSell, you show buyers round yourself. The built-in viewing diary is included on every plan at no extra cost:

1. A verified buyer requests a viewing from your listing.

2. You get the request in your dashboard.

3. You accept, decline or suggest another time.

If you'd rather someone else hosted viewings, that's where an online or hybrid agent may suit you better. For example, Purplebricks charges £499 for assisted viewings and Yopa charges £400 for hosted viewings (or includes them in its £1,599 Premium bundle).

How to Get Your Property on Rightmove With YooSell

1. Check your price. Use the valuation calculator to see what similar homes have sold for.

2. Choose a plan. Pick Enhanced or Premium to include Rightmove, or add Rightmove to Starter. Compare plans.

3. Create your listing. Register, verify your ownership and ID, add photos and details, and use the AI tools to polish your listing.

4. Go live on Rightmove. Switch on Rightmove in your dashboard. Your listing usually appears within 24–48 hours.

5. Manage viewings and offers. Respond to verified buyers, book viewings and review offers from your dashboard.

6. Instruct a conveyancer. Once you accept an offer, instruct a solicitor directly or through YooSell's partners.

Full walkthrough: How YooSell works.

YooSell vs Other Ways to Get on Rightmove

Prices below are taken from each provider's website or published terms on 4 November 2026. "From" prices can vary by area.

*Average fee according to the HomeOwners Alliance, 2026.

What to take from this:

• If you want an agent to value, photograph, host viewings and progress the sale for you, an online, hybrid or high street agent does more of the work, for a higher fee.

• If you're happy to run viewings yourself, a self-service platform is usually the lowest-cost route onto Rightmove. YooSell Enhanced costs less per month than the other options listed here and includes verified buyers and AI listing tools.

• Yopa also offers a No Sale, No Fee option, though it doesn't publish a fixed price for it. Check terms with each provider.

For a fuller comparison, read our guides: Best online estate agents in the UK 2026 and YooSell vs Yopa 2026.

Cost of Listing on Rightmove: YooSell vs a High Street Agent

To keep the comparison simple, we've used one method throughout:

• YooSell: Enhanced plan for 6 months = £0 (first month) + 5 × £49 = £245, including VAT

• High street agent: 1.42% of the sale price, including VAT (HomeOwners Alliance 2026 average)

What's not included in either figure: EPC and conveyancing fees, which you'll pay whichever route you choose. On YooSell, professional photography and optional add-ons are extra, and a high street agent will do more of the work for you (valuation, viewings, negotiation and sales progression). If your home sells sooner, YooSell costs less; if it takes longer, add £49 for each extra month.

Work out your own figures with the YooSell cost saving calculator.

Is YooSell Right for You?

YooSell is likely to suit you if you:

• are happy to show buyers round and talk to them directly

• want Rightmove exposure without paying commission

• want verified buyers before anyone books a viewing

• want a monthly plan you can cancel at any time

An agent may suit you better if you:

• want someone else to host viewings and negotiate

• want professional photography and sales progression included

• want your home on Zoopla and OnTheMarket as well as Rightmove

Conclusion

You can't list on Rightmove as a private individual, but you don't have to pay a percentage commission to get your home in front of Rightmove buyers. YooSell's Enhanced plan includes a Rightmove listing for £49 a month including VAT, with your first month free, no commission, verified buyers and no long-term contract. It's available across the UK.

If you're comfortable running your own viewings, it's one of the lowest-cost ways to get your home on Rightmove. If you'd prefer a hands-off sale, compare it with the agent options above before you decide.