YooSell vs Yopa 2026: Fees, Features and Which One Wins

If you're weighing up YooSell vs Yopa, you're choosing between two very different ways to sell a home. Yopa is a hybrid estate agent: you pay a fixed bundle fee (from £999) and a local agent handles much of the sale. YooSell is a self-service selling platform: you pay a monthly plan (from £29/month, first month free on Starter and Enhanced) with zero commission, and you run the sale yourself.

Neither is "best" for everyone. This guide sets out the current prices, what each one includes, the contract terms and the real cost over a typical sale, so you can pick the one that fits how you want to sell.

YooSell vs Yopa at a Glance

Full details: YooSell pricing · Yopa fees

What Is Yopa and How Does It Work?

Yopa is a UK hybrid estate agent. Instead of charging a percentage of your sale price, it charges a fixed fee and assigns you a dedicated local agent who values the home, arranges photography and handles marketing. Depending on the bundle, Yopa staff can also host viewings and manage offers.

Yopa Fees in 2026

Yopa publishes three bundles. The prices below are Yopa's Pay Later prices, including VAT, as shown on its fees page:

Optional extras listed by Yopa:

• Unlimited hosted viewings: £400

• Zoopla listing (added to Core): £300

• Premium listing on Rightmove and Zoopla: from £99

• Featured property on Rightmove and Zoopla: from £149

• Energy Performance Certificate (EPC): £119

Yopa notes that prices "may vary in some areas", so always confirm your local price with them.

Yopa Payment Options

• Pay Later: The bundle prices above. Under Yopa's payment terms, the fee is due on completion or 10 months after your property is first listed, whichever comes first, even if the property hasn't sold. Pay Later is offered to customers who use Yopa's panel conveyancer.

• Pay Now: You pay the fee upfront. Yopa says Pay Now prices may be higher than the bundle prices.

• No Sale, No Fee: The fee is payable only on completion of a sale. Yopa doesn't publish a fixed price for this option and asks you to speak to your agent. Its No Sale, No Fee terms also list a £99 anti-money-laundering fee, payable upfront and non-refundable.

Yopa Contract Terms to Know

From Yopa's published terms (always read the version you're asked to sign):

• You can cancel within 14 days. Cancelling after that but before your home is listed carries a £100 admin fee.

• If the property goes live during the 14-day period, you're treated as having waived your cancellation rights.

• Under Pay Later, withdrawing or cancelling after the cancellation period makes the fee due at that point.

• If you don't use, or later cancel, Yopa's panel conveyancer, a conveyancing cancellation fee applies (£420 under the Pay Later terms; £300 under the No Sale, No Fee terms).

• No Sale, No Fee is a sole agency agreement, and the fee can still be due if you sell within 6 months of ending the agreement to a buyer Yopa introduced.

None of this is unusual for an estate agency contract, but it's very different from a cancel-any-time monthly plan.

What Is YooSell and How Does It Work?

YooSell is a self-service home-selling platform. It isn't an estate agent: you create the listing, talk to buyers directly, run your own viewing diary and accept offers yourself, with tools and optional services to help. YooSell currently focuses on homeowners in UK.

How a sale works on YooSell (full walkthrough):

1. Create your listing. Add details and photos. The AI description writer, AI photo enhancer and floor plan creator are included on every plan.

2. Go live. Your home appears on YooSell and, on Enhanced and Premium, on Rightmove, typically within 24–48 hours of switching it on.

3. Manage viewings and offers. Verified buyers request viewings and make offers through your dashboard. You accept, decline or suggest another time.

4. Instruct a conveyancer. Once you accept an offer, you can instruct a solicitor directly or through YooSell's partners.

YooSell Pricing in 2026

All YooSell plans are rolling monthly subscriptions per property, with no commission, no setup fee and no charge at completion (see pricing):

Support response times are 48 hours (Starter), 24 hours (Enhanced) and 12 hours (Premium). You can upgrade, downgrade or cancel at any time from your dashboard, with no minimum contract.

Paid add-ons include a professional For Sale sign, priority search placement, featured listing and video placement for lower-tier plans. See the YooSell FAQ for the current list.

The Real Cost: YooSell vs Yopa Over a Typical Sale

Because both services charge fixed fees, your property's value doesn't change the price. What matters with YooSell is how many months your home is listed. With Yopa, it's which bundle and payment option you choose.

YooSell Total Cost by Months Listed

Starter totals exclude the Rightmove add-on.

How these are worked out: first-month price plus the full monthly price for each further month. For example, Enhanced for 6 months = £0 + (5 × £49) = £245.

Side-by-Side With Yopa

These comparisons aren't like for like: Yopa's fee includes an agent, professional photography and (in Premium) hosted viewings, which YooSell sellers handle themselves. Run your own numbers with the YooSell cost saving calculator.

What Happens If Your Home Doesn't Sell?

This is where the two models differ most.

• YooSell: You only pay for the months you're listed. If you decide not to sell, cancel from your dashboard and the listing is removed when your current plan period ends. There's no completion fee.

• Yopa Pay Later: The fee becomes due 10 months after listing, or earlier if you withdraw after the cancellation period, whether or not the home has sold.

• Yopa No Sale, No Fee: The main fee is due only on completion, but you're tied into a sole agency period, and the upfront £99 AML fee isn't refundable.

If you're unsure whether you'll go through with a sale, for example while testing the market, a monthly plan carries less financial risk.

Rightmove and Portal Coverage

Rightmove is the UK's largest property portal, so it's the listing most sellers care about.

• YooSell: Rightmove is included on Enhanced and Premium and available as a paid add-on on Starter. Your home appears as a standard listing alongside agent-listed properties, and every Rightmove enquiry comes into your YooSell dashboard. You can switch the Rightmove listing on or off at any time. More on selling on Rightmove with YooSell.

• Yopa: Rightmove is included in all bundles. Zoopla and PrimeLocation come with Premium and Ultimate, or Zoopla can be added to Core for £300.

If appearing on Zoopla matters to you, Yopa covers it and YooSell currently doesn't.

Buyer Verification on YooSell

On YooSell, buyers can browse freely, but before they can message you, book a viewing or make an offer, they must complete:

• an identity check, and

• proof of funds or a mortgage agreement in principle.

Sellers are verified too, by confirming ownership through HM Land Registry and completing an ID check before a listing goes live. For a private seller who will be letting people into their home, this pre-qualification is a practical safeguard and helps cut out time-wasters. Read more in our property guides.

Yopa, as a regulated estate agent, carries out its own checks on buyers as part of its service.

When Yopa May Be the Better Choice

• You want a professional to value, photograph and market your home for you.

• You'd prefer someone else to host viewings and negotiate offers.

• You want Zoopla and PrimeLocation as well as Rightmove.

• Your property is outside the Midlands, where YooSell is currently focused.

• You're comfortable committing to a sole agency agreement in exchange for a managed service.

When YooSell May Be the Better Choice

• You're happy to show buyers round yourself and talk to them directly.

• You want the lowest upfront cost, starting with a free first month on Starter or Enhanced.

• You want no long-term contract, with the freedom to cancel or pause.

• You want verified buyers before anyone books a viewing.

• You're selling in across UK. Check YooSell locations.

Not sure what your home is worth? Start with the YooSell valuation calculator. Buying next? The stamp duty calculator and mortgage calculator will help you plan your move.

Reviews: What Sellers Say

Both companies publish customer reviews, and ratings change often, so check the live scores rather than relying on a figure in any blog post (including this one):

• Yopa on Trustpilot

• YooSell reviews: [add link to YooSell's live review profile]

When reading reviews, look at recent ones and at how each company responds to complaints, not just the star rating.

The Verdict: YooSell or Yopa?

Yopa is a full hybrid agency: you pay more (from £999), but an agent handles valuation, photography, marketing and, on higher bundles, viewings. YooSell is a self-service platform: you do more of the work yourself, but Rightmove exposure on Enhanced costs £49/month, with the first month free and no long-term contract.

For a UK seller who's happy to run their own viewings, YooSell will usually cost far less. For a seller who wants a hands-off sale, or who is outside YooSell's current area, Yopa is the more suitable option.

Ready to Sell Your Home Without Commission?

List your home on YooSell, reach verified buyers and go on Rightmove with the Enhanced plan, with your first month free and no long-term contract.

Start your free listing → · Compare plans · How it works