YooSell vs Strike 2026: Fees, Features and Which One Wins

If you are trying to choose between YooSell and Strike to sell your home in the UK in 2026, here is the short answer. Strike's free plan is genuinely compelling for budget-conscious sellers who are happy to manage their own viewings and don't mind a revenue model built on financial services referrals. YooSell's monthly subscription from £29.00 gives you more control, ID-verified buyers, stronger AI tools, better presentation options, and a local-market focus on Leicestershire and the Midlands, all with zero commission at completion and no tie-in contract on any plan.

Both platforms include Rightmove listing on every plan. Neither charges a percentage commission. Both are significantly cheaper than a traditional high street agent at the average 1.42% fee. The difference comes down to what you get beyond the basic listing, how the platform makes its money, and which model works better for your specific property, location, and selling style.

This guide compares YooSell and Strike across every feature that actually matters for a successful sale in 2026, using accurate data verified directly from both websites.

YooSell and Strike at a Glance

YooSell is a self-service selling platform built for UK homeowners who want to list on Rightmove, reach ID-verified buyers, and manage their sale directly, paying a rolling monthly fee that stops the moment they sell or choose to cancel. Three plans are available: Starter at £29.00/month (first month free), Enhanced at £49.00/month (first month free and the most popular plan), and Premium at £69.00/month (first month at £49.00). Zero commission is charged at completion on all three plans.

Strike is a free online estate agent that lists your property on Rightmove and Zoopla at no cost, assigns a local property expert, handles offer negotiation, and supports the sale through to completion, all for free. Strike makes its money through optional paid upgrades (hosted viewings, premium listings, photography packages) and through referral fees from its conveyancing, mortgage, and financial services partners. A paid tier called Strike Plus, priced at approximately £999, adds dedicated support and enhanced progression support. Strike acquired Purplebricks in June 2023.

For a property that sells in three months, YooSell Starter costs £58 in total (first month free, then two months at £29). YooSell Enhanced costs £98 in total (first month free, then two months at £49). Strike's free plan costs nothing. The financial gap between Strike free and YooSell Starter over a three-month listing is £58. Over six months, that gap is £145.

Where the comparison shifts significantly is viewings support. Strike's hosted viewings package costs £799. YooSell's viewings booking diary is included on all plans at no extra charge. For any seller who needs viewings support, YooSell's Enhanced plan at £49/month is far cheaper than Strike's free plan plus viewings at £799.

Confirmed Feature Breakdown: What's Included on Each Plan

All data below is verified directly from yoosell.co.uk/pricing (live page, September 2026).

YooSell Starter — £29.00/month (first month free)

• Rightmove listing

• Booking diary for viewings

• Direct chat between buyers and sellers

• Up to 10 photos

• Basic "For Sale" sign template (downloadable)

• Email support, 48-hour response

• AI-written property description

• AI photo enhancer

• Floor plan creator

YooSell Enhanced — £49.00/month (first month free) — Most Popular

Everything in Starter, plus:

• Up to 20 photos

• 24-hour support response

YooSell Premium — £69.00/month (first month £49.00)

Everything in Enhanced, plus:

• Up to 50 photos

• Premium photo layout on listing page

• Enhanced social media sharing

• Property video placement

• Priority in local search results

• Featured listing (top of local searches)

• AI-assisted pricing valuation report

• Advanced analytics (views, enquiries)

• 12-hour support response

On all three plans: Rightmove listing, zero commission at completion, no long-term contract, cancel anytime.

What Strike's Free Plan Actually Includes

Data verified from strike.co.uk and confirmed by OnlineAgentPicker, PropTechReviews, and Property Passport UK (March 2026):

• Rightmove and Zoopla listing

• Professional photography arranged by local property expert

• Floor plan

• For Sale board

• Local property expert valuation

• Offer negotiation handled by Strike agent

• Sales progression support through to completion

• Online portal and mobile app to manage viewings and track offers

• Mortgage advice referral (free, referral revenue model)

• Moving services referrals (free, referral revenue model)

Strike can have a property live on Rightmove within 24 hours of the valuation visit according to OnlineAgentPicker's review. The free plan is genuinely free with no strings on the core service. Optional paid add-ons include hosted viewings at £799 (£999 in some London postcodes), a marketing performance package at £399 covering enhanced photos, a video trailer, and a premium Rightmove listing, and EPC at £90.

How Strike Makes Its Money: The Referral Model

Strike's free service is real. But understanding how it is funded helps sellers make a fully informed decision.

According to Property Passport UK's March 2026 review of Strike, Strike makes money through referrals to financial services partners. When a seller or buyer in a transaction managed by Strike is referred to a mortgage broker, conveyancer, or insurance provider, Strike earns a referral commission from that partner. Strike's own website confirms this directly: referral fees are paid by partners when sellers or buyers choose to use them. The service remains free if sellers choose none of the referrals.

The practical point: if you sell through Strike, compare conveyancing and mortgage products independently rather than defaulting to the recommended provider. Getting three conveyancing quotes is good practice in any sale, and it is especially relevant here.

YooSell does not operate a referral fee model. Its revenue comes entirely from the monthly plan subscription. There is no commercial incentive built into the platform to steer you toward a specific conveyancer or mortgage provider.

Rightmove Listing: Both Included, But Presentation Differs

Both YooSell and Strike include Rightmove listing, and at the portal access level they are equivalent. Every buyer searching Rightmove for a property like yours will find it on either platform.

The presentation quality differs in what surrounds that listing.

Strike's free service includes professional photography arranged by the Strike local property expert. Strike can list within 24 hours of the valuation visit.

YooSell includes AI-written property descriptions, AI photo enhancement, and a floor plan creator on all three plans. The Premium plan at £69.00/month adds premium photo layout on the listing page, property video placement, enhanced social media sharing, priority in local Rightmove search results, and a featured listing position at the top of local searches.

For sellers who want the most prominent possible Rightmove presence, YooSell's Premium plan goes further than Strike's free service. For sellers focused purely on getting listed with professional photography at the lowest possible cost, Strike's free plan delivers that effectively.

Buyer Verification: A Clear YooSell Advantage

This is the most significant practical difference between the two platforms and one most comparison guides overlook entirely.

YooSell ID-verifies every buyer through biometric identity checks and proof of funds confirmation before they can contact a seller or submit an offer. Every enquiry a YooSell seller receives comes from a financially confirmed, identity-verified buyer, regardless of which plan they are on.

Strike does not offer equivalent buyer verification as a standard feature on any plan.

For sellers with higher-value properties, or in situations where minimising time-wasting viewings matters, this difference is material. A viewing list of verified, funds-confirmed buyers produces better negotiating outcomes than unverified enquiries.

Coverage: Where Each Platform Works Best

Strike's coverage is not uniform across England. According to Property Passport UK's March 2026 review, Strike operates more thinly outside its core markets in the North of England and parts of the Midlands. Before committing to Strike, checking local agent availability and recent listing activity in your specific postcode is worthwhile.

YooSell is built specifically for Leicestershire and the East Midlands. Its area guides, local sold price data, AI pricing valuation tools (Premium plan), and buyer pool are concentrated in this region. For sellers in Leicester, Loughborough, Hinckley, Market Harborough, Coalville, Melton Mowbray, and surrounding Midlands areas, YooSell provides stronger local market context and a more actively engaged regional buyer pool than a national platform operating thinly in the same geography.

Browse YooSell's Area Guides for neighbourhood-level market data across Leicestershire and the East Midlands.

Reviews and Reputation

Strike holds a Trustpilot score of 4.6 out of 5 from over 22,000 reviews according to RentRound's review of Strike. The majority of positive reviews praise the speed of listing, the cost savings, and the professionalism of individual local property experts. According to Property Passport UK's March 2026 analysis, more critical reviews cluster around difficulty reaching agents after a listing goes live and inconsistent post-offer progression support. GetAgent's review of Strike noted that negative reviews more frequently come from buyers than sellers, suggesting communication gaps in the buyer-facing part of the transaction.

YooSell has a growing review base as a newer platform. Its approach to buyer verification, transparent monthly pricing, and direct seller communication reflects a model designed to address the most common complaints levelled at online agents, specifically the loss of control and transparency after a listing goes live.

Notes: YooSell totals assume first month free on Starter and Enhanced (5 months at plan rate), and first month at £49 on Premium (then 5 months at £69). Strike free plan costs nothing regardless of property value. Strike Plus (~£999) sits between the viewings-inclusive Strike cost and YooSell Enhanced in total.

The table shows that YooSell's pricing is genuinely competitive even compared to a free service, because Strike's viewings cost of £799 makes the total cost of a fully-serviced Strike sale significantly higher than YooSell's Enhanced plan at £245 over six months. For sellers who self-manage viewings, Strike free and YooSell Starter are the two cheapest options in the market.

Use YooSell's free Cost Saving Calculator to see exactly what you would save versus a traditional estate agent at your specific property value.

Which Platform Is Right for You?

Choose YooSell if:

• Your property is in Leicestershire or the East Midlands and you want local market expertise, area guides, and a regionally active buyer pool.

• You want ID-verified buyers as standard on every plan from day one.

• You want the first month free on Starter and Enhanced, with no risk if your property doesn't sell.

• You want all AI tools (descriptions, photo enhancer, floor plan creator) included from the cheapest plan.

• You want to manage your own viewings through the built-in booking diary without paying an extra £799.

• You want premium presentation features (video, featured listing, AI pricing valuation) available on the Premium plan at £69/month.

Choose Strike if:

• Your primary goal is to pay nothing at all, and your property is in an area where Strike has strong local coverage.

• You want a named agent to handle offer negotiation and sales progression on your behalf at no cost.

• You are comfortable with a referral-driven revenue model and will independently compare conveyancing and mortgage options.

• You don't need buyer verification or AI-assisted pricing and presentation tools.

See how YooSell works and view YooSell's current pricing plans to choose the plan that fits your sale.

Conclusion

YooSell and Strike are both legitimate, cost-effective alternatives to traditional estate agents in 2026. Neither charges a percentage commission. Both include Rightmove listing. Both represent a substantial saving versus a high street agent on any property above £100,000.

Strike's free plan is the cheapest option available in the UK property market for sellers who don't need hosted viewings and are in a good Strike coverage area. For that specific seller profile, zero cost is a compelling proposition.

YooSell is the stronger platform for Midlands sellers, for sellers who want ID-verified buyers as standard on every plan, and for sellers who want AI tools, a built-in viewings calendar, and progressive premium features available from £29.00 per month. The first month is free on both Starter and Enhanced. There is no tie-in contract. You stop paying the moment your sale completes.

On any property value, YooSell's six-month Enhanced plan total of £245 compares favourably to Strike's viewings-inclusive total of £799. And on Rightmove exposure, presentation quality, buyer quality, and local Midlands market knowledge, YooSell consistently delivers more for Leicestershire and Midlands sellers than a national platform operating thinly in the region.

Use YooSell's free Valuation Calculator to find out what your property is worth right now. Then register and list your property on YooSell from £29.00 per month, with the first month free, Rightmove listing included, ID-verified buyers, and zero commission at completion.

Read YooSell's full Property Guides for practical advice on every stage of your sale.